We have often seen
offline promotional activities of products and services in the form of
advertisements in newspapers, magazines, television, billboards and
more. Although these advertising mediums are effective in reaching out
to a large number of viewers, they are quite expensive and require a lot
of effort and time for the marketing team. Out of home advertising
company Platomar has come up with a creative solution to all the
problems associated with offline advertising by making use of space on
paper cups and paper bags to catch the eye of potential consumers. Such
advertisements leave a strong impression on consumers’ minds about your
products or services. It is a result oriented and cost effective medium
of advertising, based on technology.
Why Cup Advertisement?
Cup Advertisement is one of the best way
to promote your brand, Paper cup ads by far is the most effective
outdoor advertisement media to get your brand or product message reach
your target customers. These cups can be distributed to our surveyed
Points of Presence like Tea vendors, Office cafeterias, College
canteens, Gyms, etc. Using cup Ads you can get fully attention of
customers.
In comparison to traditional out of home advertising mediums such as banners, hoarding, newspapers and flyers, Platomar’s web platform offer a number of advantages like:
1. Long exposure time
Customers using paper cups with the advertisements will have enough time to take a good look at what is written on the cups making sure that the message is conveyed to them.
2. Guaranteed exposure leading to high brand recall
Platomar’s distribution strategy ensures that a product is guaranteed enough exposure that automatically leads to high brand recall among customers.
3. Low cost
The biggest advantage of Platomar’s web platform advertising is the cost. Organizations normally spend 70% more on various ad-campaigns that involve banners, Harding and newspapers. On the other hand, advertising on the cups is very economical as the starting price of a small cup is just ₹ 1.75.
4. Specific targeting, ensuring high effective and focused brand reach
With Platomar’s web platform advertising, organizations can target potential consumers based on economic and demographic characteristics. Such targeted advertising ensures focused and effective brand reach.
Platomar’s marketing experts monitor the success of the campaign and assess the results using their assessment tools. Platomar brings technology and process blocks to streamline the whole experience of outdoor advertising for organizations to reap maximum quantifiable benefits for their ad campaigns.
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